TLDR:
Recently, TrustRadius integrated with DemandbaseOne. The integration aims to enable “B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius.” According to the founder and CEO of TrustRadius, the company is excited to form this partnership because it means B2B marketers will have a more effective go-to-market strategy. And DemandbaseOne customers are already taking advantage of the integration, using it to get gainful results.
TrustRadius is a trusted website for B2B technology reviews. DemandbaseOne is a platform that offers a suite of options to maximize the effectiveness of B2B marketers’ go-to-market strategy.
These two companies have joined together in the form of an integration. United, these companies allow “B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius.”
According to the founder and CEO of TrustRadius, the company is excited to form this partnership because it means B2B marketers will have a more effective go-to-market strategy.
Meanwhile, the Vice President of Product Marketing at Demandbase has commented that the integration is a natural move for the platform. DemandbaseOne takes pains to use the freshest data.
And DemandbaseOne customers are already taking advantage of the integration, using it to get gainful results. For example, one of their customers who handle IT cloud infrastructure—their Growth Marketing Team Leads commented that:
“The TrustRadius intent audience shows a higher engagement rate than any other ABM segment, accelerating accounts through the buying journey…TrustRadius intent data and user reviews proved essential for our ABM efforts. It’s time to take it to the next level and scale our impact.”
Original article from Destination CRM on 30 March 2022.
About TrustRadius
TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. We help buyers make better product decisions based on unbiased and insightful reviews. We also help vendors leverage the authentic voice of their customers across their sales and marketing channels.
Unlike software directories, TrustRadius optimizes for content quality and data integrity. Our reviews average more than 400 words, nearly four times the industry average. Every reviewer on TrustRadius is authenticated and every review vetted by our Research Team before publication. We also ensure product scores represent true customer sentiment by correcting for selection bias.
