ABM Strategy

InsideView Augments Data Capabilities With DemandMatrix Technographic Data

TLDR: InsideView, a company that does business under the Demandbase banner, has recently enriched its data sources. More specifically, they…

Read More »

6sense Helps Marketers Manage Their Pipeline By Buying-Out B2B AI-Powered Solution Fortella

TLDR: 6sense has recently acquired Fortella. The move allows B2B marketers more granular control over their pipeline through planning, forecasting…

Read More »

RollWorks Tightened Up Their Data With Strategic Partnerships

TLDR: RollWorks has recently announced partnerships with G2, Kickfire, and Bombora. These moves will enable the account-based platform to be…

Read More »

New Research by MRP Looks At the Effects of COVID-19 On ABM

TLDR: The ABM platform MRP has released the results of their survey designed to uncover how much COVID-19 affected ABM.…

Read More »

Madison Logic Now Offers Journey Acceleration On ABM Platform

TLDR: Madison Logic (ML) added a new feature to their Account-Based Marketing (ABM) platform lately. The goal is to have…

Read More »

LinkedIn Pulls Back the Veil On Necessary Structures Needed for Account-Based Marketing

TLDR:  LinkedIn is making tools available for marketers to practice Account-Based Marketing (ABM) successfully. More specifically, the digital platform “created…

Read More »

2021’s Predictions for ABM and B2B Data

TLDR: Jon Miller, the Chief Product Officer at Demandbase, sat down with MarTech Series and delivered his set of predictions…

Read More »

“State of B2B Marketing: 2021” Report Unveiled by Fortella

TLDR: Fortella released a survey-based report called the “State of B2B Marketing: 2021.” Borrowing largely from the knowledge of Director-level…

Read More »

Presenting: the 2020 State of Account-Based Marketing

TLDR: Justin Keller, the VP of Marketing at Terminus, authored the 2020 State of Account-Based Marketing (ABM) report. In it,…

Read More »

Folloze Tightens Up Implementation Gap Between Marketing-Directed ABM Programs and Sales-Delivered Pipeline

TLDR: Marketers are investing more and more into account-based strategies in a search for personalization despite these stressful times. That’s…

Read More »
Back to top button
Close