TLDR:
Demandbase announced the results of a study they carried out in Europe regarding Account-Based Marketing (ABM) and sales. The goal was to compare and contrast their approaches across the globe. According to Paul Gibson, EMEA Vice President for Demandbase, the study makes sense—Deamdbase’s audience is diverse. Demandbase’s goal was to see if the challenges B2B organizations face with ABM and sales are universal or specific to a single region. It turns out that challenges in ABM are universal. The most interesting finding? Fragmentation is caused by poor data practices, whether that rests on how it’s managed or otherwise.
Demandbase is a top contender in the ABM arena. They recently shared the insights of a study they conducted about ABM and sales in Europe as a whole.
Demandbase’s goal was to see if the challenges B2B organizations face with ABM and sales are universal or specific to a single region.
That’s what Paul Gibson, EMEA Vice President for Demandbase, said on the matter. Specifically, he commented in a statement that:
“Our goal with this study was to discover what unites and divides us on these issues in different parts of the world and, more importantly, to unlock further secrets to account-based success. We learned a lot through this research, like how many of the leading B2B companies are facing the same issues no matter where they’re based. With this new intel, we can continue to advance the industry and better serve B2B leaders everywhere.”
The study covered many topics. For instance, it showed how many organizations are finding success and overcoming fragmentation by working smarter. This report also shares tips from account-based professionals about how they found success in their strategies.
The most helpful insight was that B2B organizations need to put account intelligence on the front burner because it enables them to see and close deals faster, bringing in revenue.
Original article from PR Newswire on 21 April 2022.
About Demandbase
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?
