TLDR:
Demandbase released a new Account-Based Marketing (ABM) solutions on its platform. These solutions give marketers access to the data necessary to execute a complete ABM strategy. According to the CEO of Demandbase, Gabe Rogol, these solutions are the future of ABM since much time is spent trying to personalize ABM campaigns. The three solutions are called Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. More specifically, Demandbase’s new ABM solutions make it easier to set up and analyze campaigns.
Demandbase is the authority on ABM. It recently disclosed that it released a set of new ABM solutions. These solutions—there are three (Demandbase Data Stream, Site Analytics, and Self-Serve Targeting)—“provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies.”
In a statement, the CEO of Demandbase, Gabe Rogol, commented that personalization is difficult because of the amount of data available to marketers. What Demandbase did in response was release these solutions designed to enable them to get a grip on their data to push growth.
In a nutshell, here’s what each solution does:
• Data Stream—This solution has all the account information marketers are looking for “to understand their potential customers and where they are on their buying journeys including intent, website engagement, and campaign performance.”
• Site Analytics—What this solution does is take traditional analytics and adds an ABM spin to them. “Marketers can now better evaluate which target accounts are engaging on their site, on what pages specifically, to then personalize marketing and sales efforts. Through Site Analytics, B2B marketers can also create new audience segments and create content-specific campaigns based on the pages that are of the most value to targeted accounts.”
• Self-Serve Targeting—This solution makes the process of creating and tinkering with ABM campaigns really easy “within [Demandbase], providing more control and flexibility. Self-Serve Targeting provides more autonomy to set up campaigns via an intuitive user interface and allows for changes to campaigns as needed.”
More specifically, about Demandbase, boasting a robust client list, the company is an “end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most.”
Original article from PR Newswire on 17 March 2020.
