TLDR:
Doceree is a platform that offers data tools for life sciences organizations. The team at Doceree is now offering Doceree ABM, which allows such companies to “reach institutional decision-makers based on accounts and intent.” Doceree ABM enables life science marketers to target life sciences executives and healthcare practitioners at the intent and account levels. The emergence of ABM programs that cater to the life sciences, especially, is a rarity when trying to reach businesses in the industry. It makes sense that as the industry evolves, so do ways to market within it.
Doceree is a platform that offers data tools for life sciences organizations. The team at Doceree is now offering Doceree ABM, which allows such companies to “reach institutional decision-makers based on accounts and intent.”
More specifically, Doceree ABM arms marketers with the intent data needed to accurately target healthcare stakeholders. This way, marketers in the life sciences can reach those who have shown interest in a particular product or service.
According to the Founder & Global CEO of Doceree, a service like theirs is just what the doctor ordered—there’s a real dearth of ABM solutions that cater to the life sciences sector.
The two main features that power Doceree are
- Account Targeting: This method uses the IP address of leads and prospects to distribute relevant messaging
- Intent Targeting: This method uses leads’ or prospects’ search history to serve them messages
As the life sciences sector progresses, its marketing becomes increasingly sophisticated. The ability to target based on intent is a small piece of that.
Original article from MarTech Series on 9 June 2022.
About Doceree
Doceree is the first global network of Physician-only platforms for programmatic marketing.
