TLDR: Many marketers don’t know their target account list as well as they think they do. Leveraging intent data brings…
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TLDR: It can be tricky to get the metrics right for programmatic ABM. The quality of leads obtained with this…
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TLDR: FPZ software company’s study shows the best way to motivate sales is through customer experience. While many companies operate…
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TLDR: A new study of B2B tech companies has found that marketing budgets are steadily rising, especially among smaller companies.…
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TLDR: As marketing strategies and technologies change, so should the habits of a good marketer. Sometimes that means re-thinking the…
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TLDR: ABM is already recognized as a solid marketing strategy. But as marketing automation technology improves, what can ABM-centric technology…
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TLDR: While many marketers are now claiming that ABM is a “dead’ marketing strategy, Mark Godley of LeadGenius believes the…
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TLDR: As evident in the many technology-driven customer experiences we’ve seen in the last year, 2019 will bring with it…
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TLDR: With the artificial intelligence industry seeing huge growth in 2018, another big AI push is expected for 2019. The…
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TLDR: A new study has found that the use of Account-Based Marketing by marketing teams is on the rise. And…
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