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The Majority of Advertisers Using Digital Also Use SEO

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TLDR:

New data collected by WordStreams strongly suggests that an overwhelming majority of businesses that spread their messaging online also use SEO to get it done. Among that statistic, other relevant data points emerged.

According to new data, the majority of advertisers —79%—that use digital also use SEO in their marketing efforts. This is data stems from a new WordStream report that covered how advertisers get their message out using the internet.

The data point of interest only serves to reinforce just how important SEO is in any marketing strategy, regardless of whether advertisers use paid channels.

When businesses were asked what other channels they use to disperse their messaging, apart from digital, SEO was the go-to choice. 

Other channels that companies utilized included a range of selections. Among these choices were email marketing and content marketing, and to a lesser extent, word-of-mouth marketing, direct mail, and event marketing. 

Guerrilla marketing, telemarketing, and affinity marketing were also included in the statistics highlighted in the data, but at very low percentages.

Companies that decide to perpetuate their messaging through paid means usually do so because the profit margins are larger with that method. However, with the data point that many advertisers use SEO in addition to digital, organic search may see a surge in interest. 

It’s also clear that while many advertisers use paid search, they also realize that SEO is a sustainable and profitable strategy when done right. This means that some advertisers that use paid search don’t have the resources to invest in SEO or the skills to control it.

This would be consistent with another finding in the report that a huge chunk of advertisers—about half—tend to do everything in-house. This makes sense when taken together with a different set of data that indicates regardless of company size, budget, or any other variable, the most pressing constraint advertisers have is time.

Another interesting point in the data of the report is that while 25% of advertisers do not take advantage of display advertising, one third are increasing Instagram spending. It seems counterintuitive since Instagram tends to be a more visual social media platform when compared to other such platforms.

Original article from Search Engine Journal on 26 March 2019. 

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The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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