For the Third Year In A Row, MRP Prelytix is Declared “Best Overall Account-Based Marketing Solution”



MRP was recently named “Best Overall Account-Based Marketing Solution” by MarTech Breakthrough for the third consecutive year. The Corporate Marketing Director at MRP said that this achievement exemplifies the proper way to drive value-added orchestration and personalization efforts. The company’s Managing Director believes that MRP has helped companies that suffered through recent global events in public health by fine tuning their ABM strategies with research and practical advice. MarTech Breakthrough Awards recognizes successful hard work and innovation ad technology.

MRP Prelytix is a predictive B2B ABM platform that has been recognized by the business intelligence organization, MarTech Breakthrough, for the third year in a row.

Corporate Marketing Director at MRP, Jennifer Golden, commented that this award stands as a testament to value-driven orchestration and personalization. MRP will continue doing the work necessary to deliver results for clients.

This achievement comes on the heels of other distinctions:

MRP has recently been placed as a Leader in The Forrester New Wave™: ABM Platforms, Q2 2020 which noted that MRP ‘best suits large enterprises with varied solutions and marketing resource models” and ‘can support mature omni-channel ABM programs.’ The company was also named a Global ABM Leader 2021 by analyst firm Research in Action based on size, global footprint, and extensive history and experience in applying predictive analytics to deliver deeply targeted and genuinely personalized experiences and account-based strategies that drive measurable revenue impact

According to James Johnson, Managing Director at MarTech Breakthrough, MRP has helped companies during the nationwide emergency medical intervention in 2020 find their bearings. MRP equipped those companies with research and advice so they can practice ABM more efficiently.

MarTech Breakthrough Awards recognize successful hard work, innovation, and technology, “including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more.”

There were over 2,500 nominees to this year’s program, from countries spanning the globe

Original article from PRWeb on 12 August 2021. 

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The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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