TLDR:
Momentum ITSMA acquired OneGTM, a Go-To-Market consultancy, in a buyout. The acquisition will enable B2B marketers to carry out a handful of necessary functions such as account-based growth strategies or market research, to name a couple.
Momentum ITSMA recently announced that it acquired a Go-To-Market consultancy, OneGTM, which helps businesses plan and execute GTM strategies. The acquisition is meant to bolster Momentum ITSMA’s offerings.
When the acquisition is complete, B2B marketers will be able to:
- Construct GTM plans that take advantage of partner ecosystems
- “Orchestrate channel alignment across the full customer lifecycle”
- Provide increased relevance using “industry-or-segment-focused GTM programs”
- Use account-based skills to improve the customer and partner experience
- Increase martech investment
- Develop the team necessary to “deliver effective GTM strategies”
OneGTM’s experience with GTM strategy will be merged into Momentum ITSMA’s offerings. Its client base represents the areas Momentum ITSMA wants to work on.
The Managing Director of OneGTM, Phil Brown, remarked that by joining forces with Momentum ITSMA, the company can now offer services such as account-based growth strategies or market research.
The CEO of Momentum ITSMA, Alisha Lyndon, commented:
“We listen very carefully to what clients say and it’s clear there is a growing need for deeper go-to-market expertise from consulting and analyst firms. Our acquisition of OneGTM addresses this. We are delighted to welcome Phil and the OneGTM team to Momentum ITSMA. They add further depth to our extraordinary Growth Consulting offer. We will continue to deepen and broaden our offer to clients in the coming months.”
Original article from PR Newswire on 1 November 2022.
About Momentum ITSMA
We are Momentum ITSMA – a world-leading B2B growth consultancy and analyst firm. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.
