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InsideView Augments Data Capabilities With DemandMatrix Technographic Data

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TLDR:

InsideView, a company that does business under the Demandbase banner, has recently enriched its data sources. More specifically, they announced an integration with DemandMatrix. The purpose of the integration is to inform customers about which technologies tech companies are using in their stacks. According to the VP of Product at InsideView, technographic data is highly reliable when pointing out new B2B customers. Customers will now get access to a host of new features, combined with the help of InsideView Professional Services for support.

The Demandbase company, InsideView, has decided to integrate with another Demandbase company, DemandMatrix. The point of the integration? To inform customers about which technologies tech companies are using in their stacks.

In addition, customers will now be able to access a wide variety of new features, including:

•A five-fold increase of InsideView’s existing technographic data—exceeding 15,000 front and back-end technologies

•A seven-fold increase of technographic profiles—up to millions of companies

•As much as 82 million technographic profile domains—outranking other data providers up to 3-5 times

•Consistently refreshed data stores

“Comprehensive and accurate technographic data is among the most effective B2B signals when it comes to identifying the right prospects, partners, or talent pools. I am beyond thrilled to offer this game-changing data set to InsideView customers. Our own data scientists tested every major technographic data source and found DemandMatrix technographics to be the most accurate and comprehensive. Not only that, their technographic data had the single greatest predictive value in identifying new customers.”

Ultimately, boosted by InsideView Professional Services, and intent data, this integration joins B2B contact data with technographic data to identify potential customers likely to buy. This helps InsideView customers meet revenue goals.

The VP of Data Cloud at Demandbase, Asher Matthew, thinks the integration is a good move for InsideView. “Combining technographics with InsideView’s firmographics, contact data, and insights, sellers are now able to have value-based conversations with executives that help them create partnerships and close larger deals…”

Original article from MSDynamicsWorld on 8 September 2021. 

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