ABM Tactics

RollWorks Makes ABM Data More Accessible With Four Packages

TLDR: RollWorks has Account-Based Marketing (ABM) packages that make it easier for B2B marketers to get their hands on the…

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RollWorks Increases Personalization With New Website Updates and Platform Enhancements

TLDR: RollWorks recently unveiled more ways to personalize through their website and platform, providing through account data. In the latest…

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6sense Revenue AI Makes Predicting Revenue Easier

TLDR: 6sense unveiled a platform function called 6sense Revenue AI that uses Artificial Intelligence at every stage of the buyer’s…

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Forrester Names RollWorks As A Top Performer Among ABM Platforms

TLDR:  RollWorks has been designated as a top performer in Forrester’s report, The Forrester New Wave™: Account-Based Marketing (ABM) Platforms,…

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Demandbase Touts International Growth

TLDR: Demandbase just reported record growth across the globe. The company has made the hiring decisions to support that growth.…

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Terminus Earned A Leadership Designation In The 2022 Gartner Magic Quadrant For ABM

TLDR: Terminus landed a leadership position in the 2022 Gartner Magic Quadrant For Account-Based Marketing (ABM). According to the President…

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CIENCE Names A New GM of Data Division—Data Warrior Brian Perks 

TLDR: CIENCE is a lead generation company. They recently named a new GM to head their data division. This is…

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Optimizely Unveils B2B Cloud Solutions For Commerce And Content 

TLDR: Optimizely came out with two new offerings in the form of integrations for the Content and Commerce Clouds of…

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Madison Logic Earns A Leadership Position in Quadrant Knowledge Solutions’ SPARK Matrix for ABM

TLDR: Madison Logic has landed a top position in Quadrant Knowledge Solutions’ (QKS) SPARK Matrix for Account-Based Marketing (ABM). According…

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Announcing: Influ2 Designs Award-Winning ABM Campaign Using Person-Based Advertising With Buying Group Engagement Score

TLDR: Influ2, a “Person-Based Advertising” (PBA) platform, won an award for its approach in an ABM campaign. And the company…

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