Analyst Firm Names Demandbase Top ABM Market Vendor in Vendor Matrix™



Demandbase recently won an award for “global market leader on the Vendor Selection Matrix™ for Account-Based Marketing [ABM].” The awarding firm, Research in Action, is “thrilled” to have Demandbase at the top; it just shows how innovative a company Demandbase is. Research In Action reached this conclusion by reviewing survey results, with a significant portion owing to analyst opinion. Demandbase scored high for Demandbase One, the company’s present state, and where they are predicted to go.

B2B targeting and personalization platform, Demandbase, was named the top ABM vendor in an independent research and consulting firm’s report. The company is called Research in Action, and the name of the report is titled, “Vendor Selection Matrix™ for Account-Based Marketing.”

Research in Action consistently evaluates tech vendors worldwide through surveys for their experiences “with technology vendors.”

On their Vendor Selection™ report, Demandbase ranked among the best 15 ABM vendors, taking first place. Peter O’Neill, Research Director of Research In Action GmbH, said they’re “thrilled” Demandbase is on top because it shows how innovative they are.

The conclusion of the evaluation was determined largely by survey results, with a significant portion owing to analyst opinion: “The top 15 vendors of account-based marketing solutions, selected by the survey respondents, were all evaluated. The evaluation results were based on enterprise and SMB buyers’ survey results (62.5%) and analyst opinion (37.5%).”

Specifically, Demandbase achieved an optimal outcome in the Matrix™ for how detailed Demandbase One, their account-based solution, was. They also did well when it came to their strategy, value, growth, and much more.

Jon Miller, chief marketing and product officer of Demandbase, is pleased with how this report turned out for them.

He added that “[Account-Based Experience] is proven as a strategy as we emerge as the top vendor in the industry, and we’re grateful to be included in the Research in Action report this year.”

Original article from PR Newswire on 12 April 2021. 

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